HomeShop18 is an online and on-air store and distribution endeavor of Network 18 Group , India . HomeShop18 was released on 9 April 2008 as India’s 1st 24-hour Home Shopping TV channel , where anchors narrated live demo of products on sale similar to HSN or QVC in USA . The tv channel recognized HomeShop18’s foothold in Indian retail due to higher television penetration . Later , as the internet reach grew in the entire country , HomeShop18 launched www .homeshop18 .com which was ranked as the No . 5 most trafficked Ecommerce portal in India by Comscore in July 2013 .